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Restructuring / Turnaround Strategies Case Study
Case Title:
Wal-Mart in Germany(Decline): Part (A)
Publication Year : 2005
Authors: Rekha Ravindran. C., Bindu Kannan
Industry: Retailing
Region: Germany
Case Code: RTS0108B
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
In 2005, Wal-Mart was the leading retailer of consumer goods and groceries worldwide. It entered Germany in 1997 by the acquisition of two local hypermarket chains, Wertkauf and Interspar. Ever since its entry, Wal-Mart made losses in Germany and its business declined steadily due to a host of reasons. The case discusses on the reasons behind its failure. The revamp strategies of Wal-mart in Germany has been highlighted in Part (B) of this case.
Pedagogical Objectives:
- Retailing in Germany
- Entry of Wal-Mart in Germany
- Decline of Wal-Mart in Germany
- Reasons for decline of Wal-Mart in Germany
- Government regulations in German retail industry.
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